Pitch Dictionary by pitch.dog
Agency, client & brand roles · Working

Advertising copywriter

Also called: copywriter

ELI5

An agency creative who develops concepts, scripts, headlines and other campaign language.

Used in conversation

“We should involve the advertising copywriter before we lock the plan.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Creative agencyComputed from definition language and shared taxonomy. This indicates proximity, not synonymy.
  • Art director (advertising)Computed from definition language and shared taxonomy. This indicates proximity, not synonymy.
Sources & evidence · 6

Direct term-level sources and supporting source families.