Pitch Dictionary by pitch.dog
Deliverables, lengths & platform versions · Working

Advertising deliverable

Also called: asset, output

ELI5

A required output supplied in a particular duration, format, language, ratio or technical standard.

Used in conversation

“The advertising deliverable needs to be explicit in the treatment, not left for production to guess.”

Definition

A required output supplied in a specified duration, format, language, ratio or technical standard.

Here “Advertising deliverable” means: A required output supplied in a specified duration, format, language, ratio or technical standard. Other meanings are stored as separate sense entries and must be chosen explicitly.

Pitch context

You may encounter “Advertising deliverable” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • ExportThe search label “output” can route to both entries.
  • Character strengthThe search label “asset” can route to both entries.
  • ResourceThe search label “asset” can route to both entries.
  • DeliverableAdvertising uses a medium-specific deliverable sense.
Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.