Pitch Dictionary by pitch.dog
Deliverables, lengths & platform versions · Core

Advertising film

Also called: ad film, commercial

ELI5

A moving-image work commissioned to promote a brand, product, service, behaviour or idea.

Used in conversation

“Let’s confirm the advertising film before the director starts the next treatment draft.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • CommercialThe search label “Commercial” can route to both entries.
Sources & evidence · 6

Direct term-level sources and supporting source families.