Pitch Dictionary by pitch.dog
Fees, markups & cancellation · Working

Agency markup

ELI5

An agency-added fee or percentage applied to qualifying third-party costs.

Used in conversation

“Can we align with the client on the agency markup before the bid is locked?”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Caution

Meaning and consequences may change by contract, collective agreement, territory or law. This entry is orientation, not legal advice.

Connected terms

  • MarkupComputed from definition language and shared taxonomy. This indicates proximity, not synonymy.
Sources & evidence · 6

Direct term-level sources and supporting source families.