Pitch Dictionary by pitch.dog
Campaign concepts & creative assets · Working

Agency storyboard

Also called: agency boards, boards

ELI5

Sequential drawings or frames showing the agency’s proposed action, composition and copy.

Used in conversation

“Let’s confirm the agency storyboard before the director starts the next treatment draft.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Shooting boardAn agency board sells or approves the concept; a shooting board is adapted for execution.
  • Animation storyboardThe search label “boards” can route to both entries.
  • StoryboardThe search label “boards” can route to both entries.
Sources & evidence · 6

Direct term-level sources and supporting source families.