Pitch Dictionary by pitch.dog
Deliverables, lengths & platform versions · Specialist

Alternate ending

Also called: alt ending

ELI5

A separately shot or edited conclusion used for another market, message, product or version.

Used in conversation

“Can we align with the client on the alternate ending before the bid is locked?”

Pitch context

You may encounter “Alternate ending” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.