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Dictionary by pitch.dog
Production design & visual language · Core

Art direction

ELI5

The planning and management that translates production design into practical sets, locations, graphics and objects.

Used in conversation

“The treatment should show the art direction clearly enough for the department to plan it.”

Pitch context

You may encounter “Art direction” in production design, locations, costume & hmu conversations or materials.

Why it matters: Explains how spaces, objects, clothes, hair and make-up create the physical world.

Connected terms

  • Production designProduction design establishes the visual concept and world; art direction manages and executes that design through the art department.
When the words have to travel

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Sources & evidence · 3

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.