Pitch Dictionary by pitch.dog
Awards, holds & availability · Core

Award

Also called: job award

ELI5

The decision giving a commercial job to a director or production company.

Used in conversation

“We will not book crew until the agency confirms the award in writing.”

Definition

The agency or client’s selection of a director, production company or supplier for the job.

Here “Award” means: The agency or client’s selection of a director, production company or supplier for the job.

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Intent to awardIntent to award communicates a planned selection; an award is the actual appointment or commitment.
  • Single-source bidAn award may follow the bid process.
  • Production bidA common commercial treatment and award sequence.
  • Pre-PPMA common commercial treatment and award sequence.
Sources & evidence · 6

Direct term-level sources and supporting source families.