Pitch Dictionary by pitch.dog
Bidding, estimating & procurement · Working

Ballpark estimate

Also called: rough estimate, ROM

ELI5

An early approximate cost range used before enough detail exists for a full bid.

Used in conversation

“Let’s confirm the ballpark estimate before the director starts the next treatment draft.”

Pitch context

You may encounter “Ballpark estimate” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Firm bidA ballpark is an early rough range; a firm bid commits against a defined scope and stated assumptions.
Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.