Pitch Dictionary by pitch.dog
Page structure & editorial elements · Working

Body copy

Also called: copy, body text

ELI5

The main explanatory prose on a page.

Used in conversation

“The deck should use the body copy consistently rather than as decoration.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Sources & evidence · 10

Direct term-level sources and supporting source families.