Pitch Dictionary by pitch.dog
Deliverables, lengths & platform versions · Core

Bumper

Also called: bumper ad, six-second bumper, video bumper

ELI5

A tiny ad that delivers one fast idea or brand message.

Used in conversation

“The bumper needs to land the product and mnemonic before the viewer can skip.”

Definition

A very short advertising or branded video unit, often used as a brief pre-roll, post-roll or platform placement.

Here “Bumper” means: A very short advertising or branded video unit, often used as a brief pre-roll, post-roll or platform placement.

Pitch context

Appears in campaign deliverable lists and versioning plans.

Why it matters: Its compressed duration usually needs a distinct idea and structure, not a mechanically shortened master.

Connected terms

  • Hero filmA hero film is usually the campaign’s fuller flagship asset.
  • CutdownA bumper is often short, but not every cutdown is a bumper.
  • EndboardA bumper may still require an endboard or brand close.
Sources & evidence · 2

Direct term-level sources and supporting source families.