Pitch Dictionary by pitch.dog
Deliverables, lengths & platform versions · Core

Hero film

Also called: hero spot, master film

ELI5

The primary or longest campaign film from which shorter or alternate assets may derive.

Used in conversation

“The agency wants the hero film addressed clearly in the next round.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Master fileThe search label “master film” can route to both entries.
  • BumperA hero film is usually the campaign’s fuller flagship asset.
Sources & evidence · 6

Direct term-level sources and supporting source families.