Pitch Dictionary by pitch.dog
Identity, key art & promotional assets · Working

Hero image

Also called: lead image

ELI5

The dominant image on a page or section, given primary visual emphasis.

Used in conversation

“Can we check the hero image across the deck before export?”

Pitch context

You may encounter “Hero image” in pitch materials & presentation design conversations or materials.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Connected terms

  • Key artComputed from definition language and shared taxonomy. This indicates proximity, not synonymy.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.