Pitch Dictionary by pitch.dog
Identity, key art & promotional assets · Working

Key art

Also called: hero art, campaign art

ELI5

The primary promotional image or visual identity used to represent a film, series or campaign.

Used in conversation

“The deck should use the key art consistently rather than as decoration.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Connected terms

  • Reference imageA reference image demonstrates intention using existing material; key art is authored promotional art for the project.
  • PosterComputed from definition language and shared taxonomy. This indicates proximity, not synonymy.
  • LogoComputed from definition language and shared taxonomy. This indicates proximity, not synonymy.
  • Hero imageComputed from definition language and shared taxonomy. This indicates proximity, not synonymy.
Sources & evidence · 10

Direct term-level sources and supporting source families.