Pitch Dictionary by pitch.dog
Agency, client & brand roles · Working

Client

Also called: advertiser

ELI5

The party commissioning or approving the advertising work, often the advertiser or brand team.

Used in conversation

“Let’s confirm the client before the director starts the next treatment draft.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • AdvertiserThe search label “Client” can route to both entries.
Sources & evidence · 6

Direct term-level sources and supporting source families.