Release windows & exploitation models · Specialist

Electronic sell-through

Also called: EST

ELI5

Permanent or long-term digital purchase access to a title, subject to platform terms.

Used in conversation

“The electronic sell-through window opens two weeks after the cinema release.”

Pitch context

You may encounter “Electronic sell-through” in rights, contracts, finance, distribution & labour conversations or materials.

Why it matters: Explains who controls, pays for, approves, exploits or bears risk around a project.

Sources & evidence · 8

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.