Pitch Dictionary by pitch.dog
Bidding, estimating & procurement · Core

Estimate

Also called: quote

ELI5

A proposed cost for a stated scope, based on current information and assumptions.

Used in conversation

“Let’s check the estimate against the brief before we circulate it.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Production bidA production bid is a supplier’s formal priced proposal; an estimate is a cost forecast that may remain provisional.
  • Firm bidAn estimate can remain provisional; a firm bid commits more strongly to a defined scope and price, subject to stated qualifications.
Sources & evidence · 6

Direct term-level sources and supporting source families.