Pitch Dictionary by pitch.dog
Sources, evidence & verification · Working

Evidence plan

ELI5

A document explaining what evidence exists, what must be obtained and how contested claims will be tested.

Used in conversation

“Please include the evidence plan in the next pitch package.”

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Distinguishes story, access, evidence, format mechanics and participant-care responsibilities.

Sources & evidence · 6

Direct term-level sources and supporting source families.