Pitch Dictionary by pitch.dog
Awards, holds & availability · Working

Hard award

Also called: confirmed award

ELI5

A more definitive award communicated after required approvals, though the binding effect still depends on the deal documents.

Used in conversation

“Can we align with the client on the hard award before the bid is locked?”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Caution

This usage is established in practice but is not fully standardised. A domain specialist should review it before release as canon.

Connected terms

  • Soft awardA hard award is a firm production commitment; a soft award signals preference but may remain conditional.
Sources & evidence · 6

Direct term-level sources and supporting source families.