Pitch Dictionary by pitch.dog
Concept, premise & hook · Working

High concept

Also called: high-concept idea

ELI5

A dramatic proposition that can be grasped and communicated unusually quickly.

Used in conversation

“Can we make the high concept clearer in the next draft?”

Pitch context

Use this when explaining how the story works on the page or across the finished screen experience.

Why it matters: Helps describe how a story works on the page and how its dramatic parts fit together.

Sources & evidence · 6

Direct term-level sources and supporting source families.