Pitch Dictionary by pitch.dog
Concept, premise & hook · Core

Idea

Also called: story idea, project idea

ELI5

The initial creative thought or possibility from which a project may develop.

Used in conversation

“Can we make the idea clearer in the next draft?”

Pitch context

You may encounter “Idea” in story, structure & screenplay conversations or materials.

Why it matters: Helps describe how a story works on the page and how its dramatic parts fit together.

Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.