Pitch Dictionary by pitch.dog
Approvals, claims & legal copy · Working

Legal copy

Also called: small print

ELI5

Required qualification, disclaimer, offer condition or regulatory text shown or spoken in an advertisement.

Used in conversation

“Let’s confirm the legal copy before the director starts the next treatment draft.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Caution

Meaning and consequences may change by contract, collective agreement, territory or law. This entry is orientation, not legal advice.

Connected terms

  • MandatoryA mandatory is any required element; legal copy is required wording addressing regulatory or legal conditions.
  • Legal superThe search label “Legal copy” can route to both entries.
Sources & evidence · 6

Direct term-level sources and supporting source families.