Pitch Dictionary by pitch.dog
Approvals, claims & legal copy · Core

Legal super

Also called: legal copy, legal line, disclaimer super, qualifying super

ELI5

The small legal words an ad must show so the claim is not misleading.

Used in conversation

“The legal super must remain readable for the required duration in every version.”

Definition

On-screen legal or qualifying text required to support, limit or explain an advertising claim or offer.

Here “Legal super” means: On-screen legal or qualifying text required to support, limit or explain an advertising claim or offer. Other meanings are stored as separate sense entries and must be chosen explicitly.

Pitch context

Affects composition, timing, safe areas, cutdowns and approvals even when it is not the creative focus.

Why it matters: Unreadable or omitted qualifying text can create compliance and delivery failure.

Caution

Required wording, prominence and duration depend on the claim, medium, territory and applicable rules.

Connected terms

  • Legal copyThe search label “Legal copy” can route to both entries.
  • SuperA legal super is a legally or compliance-driven form of on-screen super.
  • Advertising claimLegal copy may qualify a claim.
  • Safe areaThe super must remain within the applicable safe area.
Sources & evidence · 3

Direct term-level sources and supporting source families.