Pitch Dictionary by pitch.dog
Creative & craft approaches · Specialist

Lighting approach

ELI5

The proposed sources, contrast, time-of-day feeling and exposure strategy.

Used in conversation

“The treatment needs a clear lighting approach before the next agency review.”

Pitch context

You may encounter “Lighting approach” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.