Pitch Dictionary by pitch.dog
Clearance, privacy & defamation · Core

Likeness rights

ELI5

Rights or permissions concerning use of a person’s recognisable image or representation.

Used in conversation

“The deal needs to state likeness rights clearly before it is signed.”

Pitch context

You may encounter “Likeness rights” in rights, contracts, finance, distribution & labour conversations or materials.

Why it matters: Explains who controls, pays for, approves, exploits or bears risk around a project.

Caution

Meaning and consequences may change by contract, collective agreement, territory or law. This entry is orientation, not legal advice.

Sources & evidence · 8

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.