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Dictionary by pitch.dog
Coverage & shot function · Working

Pickup shot

Also called: pickup, Pickup shot (advertising)

ELI5

An additional shot recorded later to complete, repair or improve existing coverage.

Used in conversation

“The treatment uses the pickup shot to control what the audience notices first.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Explains what the image should look like and how it can be framed, captured and lit.

Connected terms

  • PickupThe search label “Pickup” can route to both entries.
  • ShotPickup shot is a narrower kind of Shot.
When the words have to travel

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Sources & evidence · 18

Direct term-level sources and supporting source families.