Pitch Dictionary by pitch.dog
Financing sources & instruments · Working

Presale

Also called: pre-sale

ELI5

Sale or licence of distribution rights before completion, often contributing to production finance.

Used in conversation

“We need to agree presale before anyone commits the cost.”

Pitch context

You may encounter this in a series pitch, pilot process, writers' room or commissioning conversation.

Why it matters: Explains who controls, pays for, approves, exploits or bears risk around a project.

Caution

Meaning and consequences may change by contract, collective agreement, territory or law. This entry is orientation, not legal advice.

Connected terms

  • Co-productionPresales can form part of a co-production finance structure.
Sources & evidence · 14

Direct term-level sources and supporting source families.