Pitch Dictionary by pitch.dog
Scheduling & release models · Working

Primetime

Also called: prime time, peak time

ELI5

The part of the evening when television expects its biggest audience.

Used in conversation

“The commissioner sees it as a primetime drama rather than a late-night niche series.”

Definition

A high-audience television scheduling period, usually in the evening, whose exact hours vary by market.

Here “Primetime” means: A high-audience television scheduling period, usually in the evening, whose exact hours vary by market.

Pitch context

Signals intended scheduling status, audience scale and often a corresponding tone or budget.

Why it matters: A primetime claim implies a specific audience and programming ambition that the pitch should support.

Connected terms

  • Daytime televisionDaytime occupies a different scheduling band.
  • SlotPrimetime describes the placement of a slot.
Sources & evidence · 2

Direct term-level sources and supporting source families.