Pitch Dictionary by pitch.dog
Proof, sizzles & pitch media · Core

Proof of concept

Also called: POC, Unscripted proof of concept

ELI5

A sample created to prove a specific uncertain part of a proposed larger project can work.

Used in conversation

“Can we check the proof of concept across the deck before export?”

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Connected terms

  • SizzleA sizzle mainly creates excitement and clarity; a proof of concept demonstrates that a specific idea or method works.
  • Work sampleA proof of concept tests this project’s idea or method; a work sample demonstrates the creator’s prior ability.
  • Short filmA short can be a proof of concept, but a complete short is not automatically a sample for something larger.
Sources & evidence · 11

Direct term-level sources and supporting source families.