Pitch Dictionary by pitch.dog
Campaign concepts & creative assets · Working

Ripomatic

Also called: rip-o-matic, mood film

ELI5

A reference edit built largely from existing footage to communicate tone, structure or an unproduced idea.

Used in conversation

“The ripomatic needs to be explicit in the treatment, not left for production to guess.”

Definition

A reference edit built substantially from existing footage to communicate tone, structure or an unproduced idea.

Here “Ripomatic” means: A reference edit built substantially from existing footage to communicate tone, structure or an unproduced idea. Other meanings are stored as separate sense entries and must be chosen explicitly.

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Mood filmThe search label “Mood film” can route to both entries.
  • Mood reelThe search label “Mood film” can route to both entries.
Sources & evidence · 6

Direct term-level sources and supporting source families.