Awards, holds & availability · Working

Second hold

Also called: second position

ELI5

A secondary reservation behind an existing first hold on the same dates.

“Let’s confirm the second hold before the director starts the next treatment draft.”

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

This usage is established in practice but is not fully standardised. A domain specialist should review it before release as canon.

First holdA first hold has priority over the dates; a second hold is subordinate and can challenge under agreed practice.
Challenge a holdComputed from definition language and shared taxonomy. This indicates proximity, not synonymy.

Sources & evidence · 6

Direct term-level sources and supporting source families.