Pitch Dictionary by pitch.dog
Exposition, information & reveals · Core

Setup

Also called: plant

ELI5

Story information or action that establishes a later event, payoff, joke, reveal or conflict.

Used in conversation

“Can we make the setup clearer in the next draft?”

Pitch context

Use this when explaining how the story works on the page or across the finished screen experience.

Why it matters: Helps describe how a story works on the page and how its dramatic parts fit together.

Connected terms

  • Camera setupThe search label “Setup” can route to both entries.
  • PlantThe search label “Setup” can route to both entries.
Sources & evidence · 6

Direct term-level sources and supporting source families.