Pitch Dictionary by pitch.dog
Deliverables, lengths & platform versions · Specialist

Social-first

ELI5

Creative or production designed primarily for social-platform behaviour and formats instead of adapted after the fact.

Used in conversation

“The agency wants the social-first addressed clearly in the next round.”

Definition

Creative or production designed primarily for social-platform behaviour and formats rather than adapted after the fact.

Here “Social-first” means: Creative or production designed primarily for social-platform behaviour and formats rather than adapted after the fact.

Pitch context

You may encounter “Social-first” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.