Pitch Dictionary by pitch.dog
Bibles & series documents · Working

Style bible

Also called: visual bible, style guide

ELI5

A reference document defining recurring visual, tonal or brand rules for a project.

Used in conversation

“Let’s check the style bible before we circulate the project.”

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Connected terms

  • Brand guideThe search label “style guide” can route to both entries.
Sources & evidence · 7

Direct term-level sources and supporting source families.