Pitch Dictionary by pitch.dog
Presentation design & layout · Working

Visual identity system

Also called: identity, brand system

ELI5

A coordinated set of type, colour, image, layout and graphic rules used across project materials.

Used in conversation

“Let’s review the visual identity system on both screen and PDF.”

Pitch context

You may encounter “Visual identity system” in pitch materials & presentation design conversations or materials.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.