Pitch Dictionary by pitch.dog
Positioning, fit & persuasion · Core

Why this?

Also called: project rationale

ELI5

The part of a pitch explaining why this particular story, subject, format or approach deserves attention.

Used in conversation

“Can we answer “Why this?” clearly before the pitch?”

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Helps you understand how projects are presented, submitted, discussed and followed up.

Sources & evidence · 6

Direct term-level sources and supporting source families.