Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Bait and switch

Also called: bait advertising

ELI5

Advertising an attractive offer that is unavailable or used to steer customers toward another offer.

Used in conversation

“Can we state who receives the right created by bait and switch, and when it applies?”

Pitch context

You will see “Bait and switch” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.