Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Working

Blue Ocean Strategy

Also called: blue ocean

ELI5

Create a different value curve instead of fighting on the same terms.

Used in conversation

“The blue-ocean claim needs proof that noncustomers will adopt.”

Definition

A framework for creating new demand and reducing direct competition by changing the factors on which an offering competes.

Here “Blue Ocean Strategy” means: A framework for creating new demand and reducing direct competition by changing the factors on which an offering competes.

Pitch context

You will see “Blue Ocean Strategy” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.