Buyer, account & deal roles · Core

Budget holder

Also called: budget owner

ELI5

The person or unit controlling the budget needed for a purchase.

Used in conversation

“Who can verify budget holder on the buyer’s side?”

Pitch context

You will see “Budget holder” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches buyer, account & deal roles.

Why it matters: It helps a reader interpret buyer, account & deal roles without confusing the measure, decision, role or evidence being discussed.

Connected terms

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.