Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Content strategy

Also called: editorial strategy

ELI5

The choices governing what content is made, for whom, why and how it is distributed.

Used in conversation

“Define content strategy before we compare campaign performance.”

Pitch context

You will see “Content strategy” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 6

Direct term-level sources and supporting source families.