Business Pitch Dictionary by pitch.dog
Investor diligence & data rooms · Core

Customer reference

Also called: reference customer

ELI5

A real customer who can confirm the company's claims.

Used in conversation

“Ask permission before offering a customer reference.”

Definition

A customer willing to discuss experience with a company or product during diligence or sales.

Here “Customer reference” means: A customer willing to discuss experience with a company or product during diligence or sales.

Pitch context

You will see “Customer reference” in fundraising decks, data rooms, term sheets and investor conversations when the discussion reaches investor diligence & data rooms.

Why it matters: In investor diligence & data rooms, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • Reference callThe search label “Customer reference” can route to both entries.
Sources & evidence · 7

Direct term-level sources and supporting source families.