Business Pitch Dictionary by pitch.dog
Buyer, account & deal roles · Core

End user

Also called: ultimate user

ELI5

The person who ultimately operates or consumes the purchased product or service.

Used in conversation

“Bring end user into the next review before the decision gets made around them.”

Pitch context

You will see “End user” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches buyer, account & deal roles.

Why it matters: It helps a reader interpret buyer, account & deal roles without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • UserThe search label “End user” can route to both entries.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.