Business Pitch Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Core

Lead generation

Also called: lead gen

ELI5

Activity designed to identify or attract potential customers.

Used in conversation

“How are we defining lead generation in this deck?”

Pitch context

You will see “Lead generation” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.