Business Pitch Dictionary by pitch.dog
Buyer, account & deal roles · Core

Lead

Also called: sales lead

ELI5

A person or organisation that may have interest in an offer but has not yet been qualified as a sales opportunity.

Used in conversation

“Sales needs one agreed definition of lead before the forecast review.”

Pitch context

You will see “Lead” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches buyer, account & deal roles.

Why it matters: It helps a reader interpret buyer, account & deal roles without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • ProspectA lead is an identified potential buyer; a prospect is generally a lead judged relevant enough for active pursuit, with company usage varying.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.