Business Pitch Dictionary by pitch.dog
Brand architecture & portfolio · Core

Line extension

Also called: range extension

ELI5

A new variant introduced within an existing product category and brand.

Used in conversation

“Can we show how line extension changes the audience’s experience, not just the language?”

Pitch context

You will see “Line extension” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches brand architecture & portfolio.

Why it matters: In brand architecture & portfolio, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • Brand extensionThe search label “line extension” can route to both entries.
Sources & evidence · 5

Direct term-level sources and supporting source families.