Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Core

Market development

Also called: market expansion

ELI5

Sell the current product to new markets.

Used in conversation

“The regional launch is a market-development bet.”

Definition

Growth by taking existing products into new markets or customer groups.

Here “Market development” means: Growth by taking existing products into new markets or customer groups.

Pitch context

You will see “Market development” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.