Business Pitch Dictionary by pitch.dog
Product discovery & research · Core

Opportunity

Also called: product opportunity

ELI5

A useful problem the product might solve.

Used in conversation

“The opportunity is reducing approval delay, not adding automation generally.”

Definition

A customer problem, need or outcome worth exploring.

Here “Opportunity” means: A customer problem, need or outcome worth exploring.

Pitch context

You will see “Opportunity” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product discovery & research.

Why it matters: It helps a reader interpret product discovery & research without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • ProspectA prospect is a possible buyer; an opportunity is a qualified potential deal inside the sales process.
  • OpportunityThe same visible label “Opportunity” names different concepts.
  • OpportunityThe same visible label “Opportunity” names different concepts.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.