Business Pitch Dictionary by pitch.dog
Funnel, pipeline & opportunity stages · Core

Opportunity

Also called: sales opportunity

ELI5

A qualified potential deal being actively pursued in the sales process.

Used in conversation

“Do not move the opportunity until opportunity is confirmed.”

Pitch context

You will see “Opportunity” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches funnel, pipeline & opportunity stages.

Why it matters: It helps a reader interpret funnel, pipeline & opportunity stages without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • OpportunityThe same visible label “Opportunity” names different concepts.
  • OpportunityThe same visible label “Opportunity” names different concepts.
Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.