Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Core

Opportunity

Also called: SWOT opportunity

ELI5

A favourable change outside the organisation.

Used in conversation

“Regulation creates an opportunity only if we can meet the new standard.”

Definition

An external condition the organisation could exploit to create value or improve its position.

Here “Opportunity” means: An external condition the organisation could exploit to create value or improve its position.

Pitch context

You will see “Opportunity” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • OpportunityThe same visible label “Opportunity” names different concepts.
  • OpportunityThe same visible label “Opportunity” names different concepts.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.