Business Pitch Dictionary by pitch.dog
Customers, users & segmentation · Core

User persona

Also called: product persona

ELI5

A useful picture of a typical user.

Used in conversation

“The user persona does not represent every individual user.”

Definition

A research-based representation of a recurring user type and its needs or behaviours.

Here “User persona” means: A research-based representation of a recurring user type and its needs or behaviours.

Pitch context

You will see “User persona” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.

Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.